Embedded Metadata Manifesto

This is where you find information about embedding metadata into digital media files.

The Embedded Metadata Manifesto defines five guiding principles for creating and storing metadata, so important data is carried with the file wherever possible.

The Embedded Metadata Manifesto is an expression of a business need by those who use metadata. It is addressed to the parties adding and managing metadata and to the vendors of hardware and software whose systems enable media and metadata workflows.

It is known that metadata is often ignored or dropped from media files as they are passed through a workflow. The Embedded Metadata Manifesto raises awareness about the squandering of this business value.

You can support the Embedded Metadata Manifesto by

The IPTC Photo Metadata Working Group tested how Social Media sites manage metadata embedded into images which are uploaded to their sites - these are the results as of March 2013.