Following the IPTC’s recent announcement that Rights holders can exclude images from generative AI with IPTC Photo Metadata Standard 2023.1 , the IPTC Video Metadata Working Group is very happy to announce that the same capability now exists for video, through IPTC Video Metadata Hub version 1.5.
The “Data Mining” property has been added to this new version of IPTC Video Metadata Hub, which was approved by the IPTC Standards Committee on October 4th, 2023. Because it uses the same XMP identifier as the Photo Metadata Standard property, the existing support in the latest versions of ExifTool will also work for video files.
Therefore, adding metadata to a video file that says it should be excluded from Generative AI indexing is as simple as running this command in a terminal window:
exiftool -XMP-plus:DataMining="Prohibited for Generative AI/ML training" example-video.mp4
(Please note that this will only work in ExifTool version 12.67 and above, i.e. any version of ExifTool released after September 19, 2023)
The possible values of the Data Mining property are listed below:
|Description (use exactly this text with ExifTool)
|Unspecified – no prohibition defined
|Prohibited for AI/ML training
|Prohibited for Generative AI/ML training
|Prohibited except for search engine indexing
|Prohibited, see plus:OtherConstraints
|Prohibited, see iptcExt:EmbdEncRightsExpr
|Prohibited, see iptcExt:LinkedEncRightsExpr
A corresponding new property “Other Constraints” has also been added to Video Metadata Hub v1.5. This property allows plain-text human-readable constraints to be placed on the video when using the “Prohibited, see plus:OtherConstraints” value of the Data Mining property.
We look forward to seeing video tools (and particularly crawling engines for generative AI training systems) implement the new properties.